My name is Ben Tossell


Startup Advisor, Product Maker, Community Builder

Previously ran community at Product Hunt & AngelListSeen & helped 80k+ products launch including products from Y-Combinator, Slack, First Round, Facebook, Google & many moreLaunched ~15 products with over 8,000 upvotes on Product Hunt, 4.5 Million+ pageviews, 600k+ users. Author: The Non-Technical Guide to Launching Products & Side ProjectsFeatured in: TechCrunch | VentureBeat | Observer | AdExchanger | TechVibes


Hands-on approach to building a company

VC-funded companied have the support of portfolio management services.
You have access to me 🙌 - rolling up my sleeves to help deliver the right resources, people and knowledge at the right time.

Hiring

Introductions

User feedback

Tech recommendations

Launch Assistance

Using data

Monetisation

Customer Development

Beta Testers

Office Hours

Problem Solving

MVP shipping

Interested? Apply here

(Prices start from $600/month)


Ryan Hoover

Founder, Product Hunt
"Ben is one of the most curious people I know, an explorer of nascent technology and evangelist for makers around the world. He approaches product-building with discipline, focused on rapid experimentation to build something people want."

Cat Noone

Founder, Iris. Designer
"Watching and learning from Ben has enabled me as a founder to see product from a different pair of eyes. He showed the tech scene what it means to build and harness a fantastic community around the most solid ideas. And I’m so happy he’s going to help others do the same."

Hiten Shah

Serial Entrepreneur, Investor & Advisor
"Ben is a prolific maker who made his way into the Silicon Valley tech scene with no prior technical knowledge. His ability to come up with ideas and launch MVPs is so useful and critical to creating a valuable product that I'm glad he is going to teach others the same."



Chris Messina

Co-founder @trymolly (YC W18)! X-Uber; X-Google.
"Equal parts debonair and winsome, Ben possesses a real product thinker and innovator's mind. His experience at Product Hunt girds his foundation in what will and won't work in the marketplace, and, coupled with his cunning ingenuity and care for craft, he's the guy I'd go to for my next MVP"

Holly Stephens

Founder of @trianglesxyz
"I had an idea and Ben was able to guide me through to launch, start on a budget and grow a community. My business wouldn't be as successful as it is today without his help. We've gone from 0 - 1000 users in 5 months. His guidance and support is extremely valuable. I always recommend startup founders speak to him so I'm thrilled he's helping more entrepreneurs."


Some of my writing
"The Non-Technical Guide to Launching Products & Side Projects"


"Ultimate Guide to Voice Assistants"

"How I landed a job at Product Hunt"

"A curated directory of 280+ marketing resources & tools"

"Populating your personal bot, the easy way"


Side Project Coaching

Includes:

Turn your idea into reality; Product roadmap and design; Customer testing; Sprint planning; Product building; Launch marketing

Average:

$600/month for 1 hour call every 2 weeks.


Product Audit

Topics include:

Community engagement; Growth experiments; Social media posting and automation; Newsletter strategy; Content creation plan; Outreach & conversion rates

Average:

$600/month for 1 hour call every 2 weeks.

Product Audit

How it works:

After purchasing the audit, you'll receive an intake questionnaire that serves as a briefing which helps us understand your goals and current community status. After the briefing with relevant information (what services and resource you have), we will start your audit. You'll receive a complete and actionable audit report which will include a 30-minute follow-up video call to discuss and review the report.

Topics include:

Community engagement; Growth experiments; Social media posting and automation; Newsletter strategy; Content creation plan; Outreach & conversion rates


Product Consulting

How it works:

After purchasing the audit, you'll receive an intake questionnaire that serves as a briefing which helps us understand your goals and current community status. After the briefing with relevant information (what services and resource you have), we will start your audit. You'll receive a complete and actionable audit report which will include a 30-minute follow-up video call to discuss and review the report.

Includes:

Define the vision; Validate with Customer Development; Feature list and prioritisation; Tech stack recommendations; User flow and storyboarding; Wireframing and prototyping; Landing page analysis


Community Audit

How it works:

After purchasing the audit, you'll receive an intake questionnaire that serves as a briefing which helps us understand your goals and current community status. After the briefing with relevant information (what services and resource you have), we will start your audit. You'll receive a complete and actionable audit report which will include a 30-minute follow-up video call to discuss and review the report.

Topics include:

Community engagement; Growth experiments; Social media posting and automation; Newsletter strategy; Content creation plan; Outreach & conversion rates